We work with product launches and marketing groups to develop training to salespeople
The challenge
We work with product launches and marketing groups to develop training to salespeople, Marketing Leads, Managers and Technical Reps that improve the end-user conversations. Most launches have excellent marketing materials and technical support. Helping to refine messaging to include adult education techniques to improve the execution.
The challenge is often in the execution at the employee level. Equipping them with real-world practice helps build motivation and competence. We design product launch training that incorporates the selling skills that are most applicable to that product’s success.
The solution
By incorporating the selling skills practice with the product materials, we can determine who has both confidence and competence to execute the go-to-market strategy of the product launch.
We have found that this often requires some teaching to one or more layers of customers. So we spend time talking about best practices to uncovering the learning needs of customers and bridging the gap so the product/solution is best positioned with knowledgeable customers. Using assessment instruments during the learning process helps to confirm if the sales process is on track for success. It takes knowledge, skills, and the right attitude to have a successful product launch. We specialize in making the process seamless and effective for salespeople charged with the execution of the plan. In consultation with product launch teams, our team can transform the market success of the launch.
The results
A highly trained salesperson will target more conversation with greater results when the goals and path are clear. Traditionally training is provided and then salesperson must figure out how to create a dialogue with that information on their own. This results in a lot of practice on customers that does not always go as plan. Following the headwind sales activities drop off significantly.
Our method utilized intentionally inclusive practice that focuses on the conversations that need to take place with excellence following the training. In other words, what do they need to say and how do we anticipate those conversations going? Our methods increase successful conversations. Reducing the negative trial and error of new product introductions resulting in increased rates of success and improves the customer experience.